26 Feb

Michael Jordan is filing a lawsuit against a major Chinese sports apparel company, Qiaodan Sports Company Limited, for “unauthorized use” of his name and brand. The company name Qiaodan means Jordan in Chinese. In addition to using Jordan’s name they have also filed for similar trademarks such as the number 23, as well as trademarks for the names of Jordan’s 2 sons, Marcus and Jeffrey. Qiaodan generated over $450 million in 2010. Jordan discusses his stance in the following video.

via: HYPEBEAST and China Daily

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